Social media ABCs
November 1, 2010 by Barbara · 12 Comments
A small investment of time to explore and get familiar with one social media site will open doors of understanding into social media in general.
Even though we now understand that social media is just another place to network, you may be frustrated if you don’t also consider that for most of us over the age of 40 (and many under) there is a learning curve involved. The workings of social media aren’t entirely obvious, especially if solving simple technical challenges online is not something that you consider fun.
As you begin engaging with social media and networking, here are a few points to keep in mind: Read more
Taking your first steps into social media
October 30, 2010 by Barbara · 6 Comments
As a marketer, social media fascinates me. I am enjoying my adventures of discovery, even as I fear being sucked into a vortex of unending links and loops. The best approach has been to schedule times to check in and post on my social media profiles. Social media offers ample distractions, but it is possible to be quite effective in a few hours a week.
Social media has a learning curve, and I have found that only by getting my feet wet can I see my next steps.
Need a guide?
Here are some first steps to take: Read more
Twitterpated
October 20, 2010 by Barbara · Leave a Comment
I love evocative words — twitterpated means smitten or love struck. Doesn’t it just capture that state? Many people are smitten with social media. One of its great lures is the promise of having a global forum for your business.
What if we want to reach people locally?
Twitter can help with that too.
In a useful article with specific tips, Michael Cohn outlines several ways to find your local peeps on Twitter. Read on for some highlights. Read more
Introduction to social media
September 30, 2010 by Barbara · Leave a Comment
Have you embraced social media? Or do you feel like an alien from another planet trying to make sense of Twitter or FaceBook?
Wherever you sit on the spectrum of adopting social media, you may still have questions about how it fits into your existing marketing activities. This post defines social media, and suggests easy ways you can start using them.
Social media is not going away. Social networking has become an essential part of marketing. Think of it as just one more place to build relationships. Read more
Social media adventures
September 30, 2010 by Barbara · 2 Comments
September has been chock-a-block with social media experiences. Somehow, I lost my rhythm of blogging and now have a backlog of topics to write about.
One of the purposes of this blog has been to report on my own explorations of social media and networking. Social networking is an underused marketing tool within the design and construction industry. I have hesitated to spend vast amounts of time on social media without a clear sense of the return on that investment. As a marketing professional, I wanted to understand what this arena has to offer me and my clients. Now I have become my own guinea pig, and am writing the chronicle of my own adventures. Read more
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As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
