I’m not sure I should tell you this
February 28, 2011 by Barbara · 6 Comments
I struggle with my own marketing. I agonize over finding the right words for my own marketing message. All the objectivity and inspiration that I love bringing to my clients . . . POOF! Suddenly my head is going in circles.
Finally I realized that I need to get OUT of my head to make progress. And I need another human being to interact with who can hold an objective, outside perspective.
Why is this so important? There are a few reasons.
Now more than ever we are required to be crystal clear in our marketing communications, and that all boils down to our core message: the bedrock of how you promote your business. Read more
Do-it-yourself marketing audit
February 3, 2011 by Barbara · 8 Comments
Ongoing marketing is essential for a viable business, especially during a slow economy. With increased competition it is more important than ever to be clear about who you are targeting, what they care about, and how your business can meet their needs. Your clear messages tell your potential clients about you, and help them decide whether they want to work with you. For more about target audiences, try this blog post.
Ideally, we have an ongoing marketing program that brings a steady flow of clients and projects maintain our momentum. But what if we don’t? Read more
December reflections – looking back at 2010
December 31, 2010 by Barbara · 14 Comments
With the new year upon us, it’s a great time to reflect on the year just ending and look ahead at what we want to create in 2011. If we don’t take time to evaluate and learn from our experiences, we are more likely to miss new opportunities or repeat our mistakes. Reviewing the prior year gives us a chance to connect the dots in our own business (and life) and to notice the pattern of changes from year to year. This process keeps us up-to-date with ourselves as well as the changing marketplace. I offer some questions and invite you to carve out a few hours of quiet time for this valuable practice. Read more
A tool, not a trend
October 28, 2010 by Barbara · Leave a Comment
How social media can support your marketing strategies
Using social media to network, you can cultivate and communicate with a targeted audience about your area of expertise or passion. The credibility and connections developed through regular communication can translate into relationships, opportunities, and business.
Marketing is communication and participation; in other words, it’s about sharing yourself with another person. When we look at social networking as being for dialogue and posting useful content (vs. self-promotion), we find great potential to access a huge number of people across the globe, or a way to reach people locally you would not otherwise encounter. Read more
Social media is now mainstream
October 27, 2010 by Barbara · Leave a Comment
Whether you enjoy it or not, it is important to understand social media and how to use it for your business
Social media has become mainstream, and is now an essential component of corporate marketing programs.
While it’s no replacement for face-to-face meetings, social networking offers huge potential as a tool for developing new relationships, collaboration, and knowledge sharing
The cost is minimal; the contacts are personal. Herein lies its power. Read more
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As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
