Your 10 minute marketing plan

February 2, 2016 by · Leave a Comment 

view from horseback of a dusty trail following other riders

Recently a friend mentioned that she relied only on word-of-mouth to promote her business, and maybe she needed to try something more. I offered to give her some ideas. After I finished writing, I thought this might be useful for other people, too.

This is kind of a paper napkin marketing plan—that cliche of business. It’s the basics, quick and dirty. There is lots of information available, and you can ask me, too.

I view marketing as common sense, but from the point of view of the people you are trying to attract. When we get outside our own assumptions, jargon, embarrassment about talking about what we love to do, or however we cut ourselves off from communicating with potential clients or people who might know potential clients, there is lots of room to experiment and explore appealing ways to reach out to and attract people to learn about what we do. Read more

If horses were people . . .

August 14, 2014 by · Leave a Comment 

ponies watch a woman working on a laptop with great interest

It’s often remarked that kids and critters will always trump other subjects. Based on what I see in social media, this hasn’t changed. Since I began blogging in 2010, we’ve all learned a lot more about what works and what doesn’t in social media. Today I’m inspired by a couple of videos that demonstrate brilliant use of social media and also happen to include animals — one of my favorite subjects. Read more

How to start a blog & keep it going

August 5, 2013 by · Leave a Comment 

view from horseback of a dusty trail following other riders

I wrote this to answer a question from my sister, whose company was planning a daily blog with multiple authors.

First, identify your audience. Who are they? What else do they read? What do they care about or like?

Then, brainstorm your topics and from that develop categories. Read more

Dressed for the wrong party? The cost of not knowing your audience

January 7, 2013 by · Leave a Comment 

one wildebeest amidst a herd of zebras at a watering hole

Most of us have learned to dress for the activity or event we are attending. Going to a job interview? The perfect clothes for working in a restaurant may not create the desired impression for working in a traditional office.

It’s the same with marketing. You need to know WHO you are talking to and WHAT they care about in order to attract and keep their attention. Without that basic knowledge you may be wasting your time. Read more

Why a purpose trumps a plan

January 27, 2012 by · Leave a Comment 

burro face with mountains in background

Seth Godin says so much with few words:

There is nothing wrong with having a plan

Plans are great.

But missions are better. Missions survive when plans fail, and plans almost always fail.

What does it mean to have a mission? A vision? A purpose?

It’s the internal engine that keeps you moving forward, navigating the rapids of real life that upset ‘the best laid plans.’ Read more