Why a purpose trumps a plan
January 27, 2012 by Barbara · Leave a Comment
Seth Godin says so much with few words:
There is nothing wrong with having a plan
Plans are great.
But missions are better. Missions survive when plans fail, and plans almost always fail.
What does it mean to have a mission? A vision? A purpose?
It’s the internal engine that keeps you moving forward, navigating the rapids of real life that upset ‘the best laid plans.’ Read more
Every business tells a story – what’s yours?
November 9, 2011 by Barbara · 4 Comments
They say, “Every picture tells a story.” So does every business. But is it a story you tell on purpose to attract your ideal clients?
Great experience, qualifications, prestigious awards—these open conversations, gain attention, and establish credibility, but alone they rarely win a new client.
The changing economy requires all of us to get smarter about our marketing and sales, and to use all the tools in our marketing toolbox. Read more
How Seth Godin inspired this post
September 15, 2011 by Barbara · Leave a Comment
This summer I had the opportunity to see Seth Godin in person. I loved him. Not only is he one very smart guy, his values and integrity shone through everything he said. Hear him talk about his most recent book, Poke the Box, an 85-page call to action. I highly recommend it.
Seth Godin’s recent post “Talents and Vendors” struck a chord with me that resonates with my clients as well. Even before the recession, some of my professional service clients felt pressure to sell their services as a commodity, for the lowest price. This is heartbreaking for someone who has devoted their career to practicing high value services such as engineering or architecture. Read more
What Jetexas taught me about patience & persistence
June 28, 2011 by Barbara · 2 Comments
We have an elderly visitor at our house this week. His name is Jetexas. He is an elegant, sweet-tempered black Labrador retriever. He is bright-eyed and glad to be alive, even though his body doesn’t work as well as it used to, especially his hindquarters.
He spends most of his time sleeping, but when it’s time to get up for a meal or a trip outside, he needs help, and getting his balance those first few steps takes time.
Today as I helped him get up and guided him gently towards the outdoors, I had to wait several times for him to come along with me. Yes, I can carry the 65-pound dog, but forcing him doesn’t help him or me. So I wait, guide, wait, call him, wait, help him balance, and wait some more. Patience with persistent guidance gets him safely and happily down the steps to the lawn and back up again. Read more
12 ways to create curb appeal for your business
April 14, 2011 by Barbara · 10 Comments
What is ‘curb appeal’ anyway?
It’s whatever makes you want to leave your comfortable place on the curb and go inside and explore.
Is it relevant for businesses without brick and mortar storefronts? Yes. It’s about making your business appealing to potential clients and customers.
What creates curb appeal? Consider these 12 things you can do to make your business appealing. Read more
Sign up for the eZine
As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
