Every business tells a story – what’s yours?
November 9, 2011 by Barbara · 4 Comments
They say, “Every picture tells a story.” So does every business. But is it a story you tell on purpose to attract your ideal clients?
Great experience, qualifications, prestigious awards—these open conversations, gain attention, and establish credibility, but alone they rarely win a new client.
The changing economy requires all of us to get smarter about our marketing and sales, and to use all the tools in our marketing toolbox. Read more
How Seth Godin inspired this post
September 15, 2011 by Barbara · Leave a Comment
This summer I had the opportunity to see Seth Godin in person. I loved him. Not only is he one very smart guy, his values and integrity shone through everything he said. Hear him talk about his most recent book, Poke the Box, an 85-page call to action. I highly recommend it.
Seth Godin’s recent post “Talents and Vendors” struck a chord with me that resonates with my clients as well. Even before the recession, some of my professional service clients felt pressure to sell their services as a commodity, for the lowest price. This is heartbreaking for someone who has devoted their career to practicing high value services such as engineering or architecture. Read more
AEC marketing survey
September 14, 2011 by Barbara · 4 Comments
In January as I read economic forecasts and industry surveys I got curious, and decided to create and conduct my own. I wanted my colleagues’ perspectives about the AEC industry in the Puget Sound region. Read more
LinkedIn for business-to-business marketing
May 12, 2011 by Barbara · 6 Comments
The most used social media platforms are Facebook, Twitter, and LinkedIn. Some would say that YouTube is quickly joining that trio.
I am often asked about using social media for business-to-business (b2b) marketing. “Do I have to use Facebook and Twitter?” they moan.
There are two parts to the answer.
First, when you are networking on behalf of your business, you want to go to where your prospective clients are. The same applies to social media. If your clients are on Facebook and Twitter, then go figure out how to be there in a meaningful way. Read more
12 ways to create curb appeal for your business
April 14, 2011 by Barbara · 10 Comments
What is ‘curb appeal’ anyway?
It’s whatever makes you want to leave your comfortable place on the curb and go inside and explore.
Is it relevant for businesses without brick and mortar storefronts? Yes. It’s about making your business appealing to potential clients and customers.
What creates curb appeal? Consider these 12 things you can do to make your business appealing. Read more
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As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
