Horses, emotions & marketing
December 31, 2010 by Barbara · 7 Comments
The economy has been tough on many of us. It has been especially harsh for horses who have been abandoned or sent to be sold at auction. The lucky ones found new (responsible) homes through the tireless work of horse rescue organizations.
I was inspired to write this post after reading a beautifully crafted story about horse auctions. This is not a happy subject: most horses at auction end up on a truck to Canada or Mexico where they are slaughtered for meat under less than humane conditions. You can read the article here. Read more
Architects’ Forum: food for collaboration
November 30, 2010 by Barbara · 11 Comments
The second Biznik Architects’ Forum took place yesterday with 20 in attendance. We had a great mix of people and perspectives; contributions were lively and heartfelt. Clearly this group appreciated the opportunity to talk with their peers about business. Read more
Guidelines help companies implement social media
November 4, 2010 by Barbara · 8 Comments
I sense a sea change regarding the A/E/C industry’s use of social media. Everywhere I go, I ask, “How is your firm engaging with social media?”
I used to hear “We just don’t know how it would help our business,” and “We’re too busy to add anything.” Now I hear “We are getting ready to implement _____ ,” as often as the first answer. The tide is turning.
How are you or your firm engaging with social media and networking? Read more
Tweeting for business
July 26, 2010 by Barbara · Leave a Comment
The day I signed up for Twitter I had an experience that confirmed its popularity. The site kept freezing with the message: Twitter is over capacity: too many tweets.
In the set up process, I found a link to a series of pages called Twitter 101 all about how to use Twitter for business. That’s me, so I explored. Read more
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As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
