What’s fear got to do with it?
May 6, 2010 by Barbara · 8 Comments
What’s fear got to do with it? A great deal if you are promoting services. And, the higher the cost, the greater the stakes for the buyer.
If you buy a sweater, but get it home and find it doesn’t go with your pants after all, you return it. Buying services is another matter. What can you do if you don’t like your hair cut? Your shoulder surgery? Or your kitchen remodel? Read more
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As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
