Horses, emotions & marketing
December 31, 2010 by Barbara · 7 Comments
The economy has been tough on many of us. It has been especially harsh for horses who have been abandoned or sent to be sold at auction. The lucky ones found new (responsible) homes through the tireless work of horse rescue organizations.
I was inspired to write this post after reading a beautifully crafted story about horse auctions. This is not a happy subject: most horses at auction end up on a truck to Canada or Mexico where they are slaughtered for meat under less than humane conditions. You can read the article here. Read more
Architects’ Forum: food for collaboration
November 30, 2010 by Barbara · 11 Comments
The second Biznik Architects’ Forum took place yesterday with 20 in attendance. We had a great mix of people and perspectives; contributions were lively and heartfelt. Clearly this group appreciated the opportunity to talk with their peers about business. Read more
Giving thanks for horses
November 25, 2010 by Barbara · 10 Comments
Horses inspire me in hundreds of ways. I love their beauty, their athleticism, their gentleness, curiosity, intelligence, and their sense of humor. I marvel at their sensitivity, their mastery of herd dynamics and communication, and their instinct that survival is found with their herd. For Thanksgiving, I honor these amazing animals who have cooperated with humans for so many thousands of years that most of us take them for granted. Read more
Guidelines help companies implement social media
November 4, 2010 by Barbara · 8 Comments
I sense a sea change regarding the A/E/C industry’s use of social media. Everywhere I go, I ask, “How is your firm engaging with social media?”
I used to hear “We just don’t know how it would help our business,” and “We’re too busy to add anything.” Now I hear “We are getting ready to implement _____ ,” as often as the first answer. The tide is turning.
How are you or your firm engaging with social media and networking? Read more
Social media ABCs
November 1, 2010 by Barbara · 12 Comments
A small investment of time to explore and get familiar with one social media site will open doors of understanding into social media in general.
Even though we now understand that social media is just another place to network, you may be frustrated if you don’t also consider that for most of us over the age of 40 (and many under) there is a learning curve involved. The workings of social media aren’t entirely obvious, especially if solving simple technical challenges online is not something that you consider fun.
As you begin engaging with social media and networking, here are a few points to keep in mind: Read more
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As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
