A coach helps you reach your destination

Having a viable business requires engaging in proactive marketing. When we get busy doing the work of our business — that thing we do so well — our marketing can suffer.

Having a guide to brainstorm with us, to help us sort our options, to encourage us, or hold us accountable for what we said we would do can make the difference between success and the alternative. Sometimes it takes another person to help us expand our perspective and find elegant ways around the road blocks.

Who you are as a person is often the most compelling difference from other equally qualified professionals because who you are is so important in how you work. I help you see yourself more clearly so your marketing can become an authentic expression of who you are. Authentic marketing helps your ideal clients recognize you because they identify with your message.

My clients tell me over and over that I have been instrumental in helping them to find clarity. Clarity about how to proceed, about their core message, their unique position, and what to do next. It is my delight to facilitate their progress.

The process

Coaching is a highly individual experience designed around you. The first step is a discussion of your goals and intended outcomes. After I assess your current situation (including a review of your marketing materials), we’ll discuss my recommendations and determine the next steps (scope), terms, and process for doing the work. My approach to marketing coaching is a hybrid of consulting and coaching, meaning there is marketing advice and training in the mix.

What Barbara’s clients say

“I’ve deeply appreciated working with Barbara because she combines solid professional competence with a keen sensitivity to the client and an ability to adapt how she works to best meet my needs. Her processes and tools for client engagement are thorough and easily understood and yet never run the show. Barbara tunes in to her client and finds the essence of what I’m seeking, articulates it better than I can, and then helps me use what she’s discovered in ways that best serve me and my business.”

Peggy Gilmer, Executive Coach, Horse as Coach

“It worked! Barbara’s guidance and clarity helped me rework my price menu and message. Within 48 hours, I saw a new client at the new rate. Barbara and her process has made a big difference in my business by increasing my profits and bringing cohesion to my entire operation. The ‘core message’ work with Barbara is essential for these results.”

Kathleen Whalen, M.S., A.O.M., The Soma Institute

Experience marketing coaching

Your first session – A one hour marketing coaching session to explore working together. The cost will be credited towards another program within six months.

Create your action plan – Three hours of marketing coaching to create your strategic marketing action plan for the next year. Access great ideas. Use an intuitive process.

Develop your marketing message – You do some homework, we’ll brainstorm, and I’ll help you craft a powerful message to help you gain clients attracted by your authentic message. Four hours.

Custom – designed marketing coaching programs – Imagine the difference in your business after 3 months of high-level marketing thinking focused on your marketing. Add in accountability and support, and you get unbridled success, er, results.

2 hours per month/3 months (6 hours)

1 hour per week/one quarter (13 hours)

Contact Barbara to discuss a marketing coaching program to help you reach your goals faster.