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	<title>BlueHorse.biz</title>
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	<description>Stand out from the herd</description>
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		<title>Why a purpose trumps a plan</title>
		<link>http://www.bluehorse.biz/planning-purpose/</link>
		<comments>http://www.bluehorse.biz/planning-purpose/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 03:04:46 +0000</pubDate>
		<dc:creator>Barbara</dc:creator>
				<category><![CDATA[Being in business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[Road map]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.bluehorse.biz/?p=1546</guid>
		<description><![CDATA[
Seth Godin says so much with few words:
There is nothing wrong with having a plan
Plans are great.
But missions are better. Missions survive when plans fail, and plans almost always fail.
What does it mean to have a mission? A vision? A purpose?
It&#8217;s the internal engine that keeps you moving forward, navigating the rapids of real life [...]]]></description>
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		<title>Sales is not a dirty word</title>
		<link>http://www.bluehorse.biz/sales-not-dirty-word/</link>
		<comments>http://www.bluehorse.biz/sales-not-dirty-word/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 07:24:25 +0000</pubDate>
		<dc:creator>Barbara</dc:creator>
				<category><![CDATA[Being in business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AEC industry]]></category>
		<category><![CDATA[architects]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[engineers]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[self-employment]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.bluehorse.biz/?p=1552</guid>
		<description><![CDATA[
&#8216;Sales&#8217; is not usually the first word chosen by professionals to describe how they acquire new clients. They prefer &#8216;marketing&#8217; or &#8216;business development.&#8217;
For example, a professional colleague said to me recently, &#8220;Everyone else is out there marketing so hard, it is essential to be out there too.&#8221; Her firm recently hired a new associate who [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Horses&#8217; gifts to humans</title>
		<link>http://www.bluehorse.biz/horses-gifts-to-humans/</link>
		<comments>http://www.bluehorse.biz/horses-gifts-to-humans/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 16:37:35 +0000</pubDate>
		<dc:creator>Barbara</dc:creator>
				<category><![CDATA[Horses]]></category>
		<category><![CDATA[Horses as teachers]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://www.bluehorse.biz/?p=1399</guid>
		<description><![CDATA[
I am still amazed that I was choosen by a horse. 17 years ago I was a brand new rider taking lessons, and a beautiful dapple gray gelding claimed me as his own. My life changed in dozens of ways as I stretched to learn how to care for a horse, how to ride a [...]]]></description>
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		<title>Every business tells a story &#8211; what&#8217;s yours?</title>
		<link>http://www.bluehorse.biz/tell-your-business-story/</link>
		<comments>http://www.bluehorse.biz/tell-your-business-story/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 00:16:51 +0000</pubDate>
		<dc:creator>Barbara</dc:creator>
				<category><![CDATA[Being in business]]></category>
		<category><![CDATA[Design & construction industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AEC industry]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.bluehorse.biz/?p=1469</guid>
		<description><![CDATA[
They say, &#8220;Every picture tells a story.&#8221; So does every business. But is it a story you tell on purpose to attract your ideal clients?
Great experience, qualifications, prestigious awards—these open conversations, gain attention, and establish credibility, but alone they rarely win a new client.
The changing economy requires all of us to get smarter about our [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>10 ways to position yourself as an expert</title>
		<link>http://www.bluehorse.biz/position-yourself-expert/</link>
		<comments>http://www.bluehorse.biz/position-yourself-expert/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 19:07:09 +0000</pubDate>
		<dc:creator>Barbara</dc:creator>
				<category><![CDATA[Being in business]]></category>
		<category><![CDATA[Design & construction industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[AEC industry]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[Professional Services]]></category>

		<guid isPermaLink="false">http://www.bluehorse.biz/?p=1481</guid>
		<description><![CDATA[
Lots of people claim to be experts. In a crowded marketplace they point to the letters after their names, the places they have worked, or their education. But most of us looking for experts want demonstrated credibility (at least I do). How do you create that?
First of all, BE the expert.
Do a great job and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My love-hate relationship with branding</title>
		<link>http://www.bluehorse.biz/love-hate-branding/</link>
		<comments>http://www.bluehorse.biz/love-hate-branding/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 21:52:21 +0000</pubDate>
		<dc:creator>Barbara</dc:creator>
				<category><![CDATA[Being in business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.bluehorse.biz/?p=1448</guid>
		<description><![CDATA[
As a marketer, I’m supposed to love branding, right? From my perspective, misunderstanding the term and its role in a business has caused lots of confusion.
When I began marketing professional services fifteen years ago, I heard lots of professionals using the word ‘branding’ to refer to their firms’ logos, business cards, letterhead and all their [...]]]></description>
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		<title>Social media for the reluctant</title>
		<link>http://www.bluehorse.biz/social-media-for-the-reluctant/</link>
		<comments>http://www.bluehorse.biz/social-media-for-the-reluctant/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 18:48:50 +0000</pubDate>
		<dc:creator>Barbara</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Design & construction industry]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.bluehorse.biz/?p=1344</guid>
		<description><![CDATA[
I was at a networking lunch recently. When asked for a show of hands about half the room was not using social media, or even sure what it was exactly. That inspired me to create this basic overview.
The constantly changing world of social media can quickly become overwhelming. There are expressions, abbreviations, and ways of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Going to Florida: marketing gobbledygook explained</title>
		<link>http://www.bluehorse.biz/marketing-gobbledygook/</link>
		<comments>http://www.bluehorse.biz/marketing-gobbledygook/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 18:10:57 +0000</pubDate>
		<dc:creator>Barbara</dc:creator>
				<category><![CDATA[Being in business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Road map]]></category>

		<guid isPermaLink="false">http://www.bluehorse.biz/?p=1314</guid>
		<description><![CDATA[
Every profession has its jargon. We all like to use our special terminology. It saves time. And then it becomes a habit, and we forget that lots of people have no idea what we are talking about.
Sometimes I see a deer-in-the-headlights expression with business owners when we talk about marketing. Marketing is a thing they [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How horses teach us about communication &amp; leadership</title>
		<link>http://www.bluehorse.biz/horses-teach-leadership/</link>
		<comments>http://www.bluehorse.biz/horses-teach-leadership/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 22:03:55 +0000</pubDate>
		<dc:creator>Barbara</dc:creator>
				<category><![CDATA[Being in business]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Horses]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emotions as information]]></category>
		<category><![CDATA[Horses as teachers]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.bluehorse.biz/?p=1348</guid>
		<description><![CDATA[
I’m standing in the arena with three horses and a lunge whip in my hand. My job is to move them around the perimeter as a group, then change their direction to move in the other direction. Lunge whips aren’t actually used to whip the horses. As an extension of my arm, it helped me [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>How Seth Godin inspired this post</title>
		<link>http://www.bluehorse.biz/seth-godin-inspired-this-post/</link>
		<comments>http://www.bluehorse.biz/seth-godin-inspired-this-post/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 21:51:33 +0000</pubDate>
		<dc:creator>Barbara</dc:creator>
				<category><![CDATA[Being in business]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Design & construction industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[AEC industry]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Horse's Perspective]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.bluehorse.biz/?p=1351</guid>
		<description><![CDATA[
This summer I had the opportunity to see Seth Godin in person. I loved him. Not only is he one very smart guy, his values and integrity shone through everything he said. Hear him talk about his most recent book, Poke the Box, an 85-page call to action. I highly recommend it.
Seth Godin&#8217;s recent post [...]]]></description>
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