Marry your message with your images
December 23, 2010
Did you know that you can double the power of your marketing message by choosing the right images?
We live in a highly visual world, but when creating marketing communications pieces to promote our businesses — web sites, brochures, proposals, mailings — it’s especially important to pay attention to how the words and the images tell the same story. If they don’t, it can be confusing; it can look as if you don’t know what you’re doing, and it renders your carefully wrought marketing message less powerful after you’ve put all that effort into it.
One of the joys of this blog is choosing just the right photo of horses to illustrate or compliment each post. Besides relating to something about the post, I look for photos that are visually strong, and that show something I love about horses.
To celebrate the holidays, and give my brain a break, I have paired some favorite photos with one of the words that they evoke in me. There are many possibilities here.
What do these photos say to you?
Giving thanks for horses
November 25, 2010
Horses inspire me in hundreds of ways. I love their beauty, their athleticism, their gentleness, curiosity, intelligence, and their sense of humor. I marvel at their sensitivity, their mastery of herd dynamics and communication, and their instinct that survival is found with their herd. For Thanksgiving, I honor these amazing animals who have cooperated with humans for so many thousands of years that most of us take them for granted. Read the rest of this entry
Who is Blue Horse?
May 6, 2010
People often ask about my company name, so I wrote the story.
One summer on a whim, I took a riding class. That first night, I was given a lovely dapple-gray gelding as my mount. We made a good pair, and found ourselves together again the next week. As we trotted around the ring, he began to canter (not my idea). My reins were loose and I couldn’t stop him. He stumbled a bit, and off I went into the dirt. I ended up with nothing worse than a stiff neck, but I was afraid to ride him again. Read the rest of this entry
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As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
