Standing out from the herd: personal branding
September 14, 2010
Crush It! why NOW is the time to cash in on your passion by Gary Vaynerchuk
As my friend Ernie would say, “This guy is a piece-a-work!” He really is, and if you don’t believe me, see for yourself: watch Gary. Not everyone enjoys Vaynerchuk’s in your face, East Coast style, but don’t let it stop you from absorbing the valuable content of his book, Crush It!
If you haven’t heard of him, he built his family’s local retail wine business into a national industry leader using social media to promote his video blog about wine. The compelling thing about Gary Vaynerchuk is his passion and his delight in sharing it. He is unwaveringly real and authentic, and in being totally himself, he entertains. Did I mention he is barely 35? Read the rest of this entry
Selling the Invisible
June 24, 2010
Selling the Invisible – A Field Guide for Modern Marketing by Harry Beckwith
Mentioning this book in a conversation at an event resulted in an invitation to review it for the association’s newsletter. How could I refuse? I recommend this book about marketing more than any other. After rereading it to see how it held up after ten years, I was not disappointed. Harry Beckwith presents insights about marketing professional services in a way that is engaging, accessible, inspiring, and enduring. Read the rest of this entry
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As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
