Tweeting for business
July 26, 2010
The day I signed up for Twitter I had an experience that confirmed its popularity. The site kept freezing with the message: Twitter is over capacity: too many tweets.
In the set up process, I found a link to a series of pages called Twitter 101 all about how to use Twitter for business. That’s me, so I explored. Read the rest of this entry
How small businesses use social media
July 21, 2010
No question that small businesses are embracing social media. If you wondered how many or which ones, here’s a good summary posted in March by Mashable’s Jennifer Van Grove:
How small business is using social media [STATS]
The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. Read the rest of this entry
True confessions about me & social media
July 20, 2010
I have a confession to make. I don’t Twitter. Well, I have twice. I avoid my FaceBook page. My LinkedIn profile is dusty. I love Biznik, and stay active there. It fits my quirky solo business self, plus it holds face-to-face events with real human people. Biznik has been a great place to test my marketing workshops. Those include actual people too, and I like that alot. Read the rest of this entry
Getting to know your target audience pays off
July 8, 2010
Identifying your target audience is the first step towards developing your marketing message: if you don’t know who you are talking to, how will you connect with them or know what will influence them to act?
If you’re wondering why you should bother focusing, please read 3 (and a half) reasons to know your target audience.
As you define your target group, be specific: Who are they? Where to they spend time? Why are they your focus? Read the rest of this entry
Celebrating imperfection
July 2, 2010
Have you ever gotten paralyzed by trying to make something perfect? I have: it took forever to put up my own web site.
My web site is an experiment. It is small and simple. We used WordPress software so that I can easily update it as it continues to evolve. I’m having fun doing it.
But perfect it ain’t, and I’m not sure any web site is ever truly finished. It’s the nature of the online world to continue to change and be updated, and I don’t think that’s a bad thing. Read the rest of this entry
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As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
