What’s fear got to do with it?
May 6, 2010
What’s fear got to do with it? A great deal if you are promoting services. And, the higher the cost, the greater the stakes for the buyer.
If you buy a sweater, but get it home and find it doesn’t go with your pants after all, you return it. Buying services is another matter. What can you do if you don’t like your hair cut? Your shoulder surgery? Or your kitchen remodel? Read the rest of this entry
Who is Blue Horse?
May 6, 2010
People often ask about my company name, so I wrote the story.
One summer on a whim, I took a riding class. That first night, I was given a lovely dapple-gray gelding as my mount. We made a good pair, and found ourselves together again the next week. As we trotted around the ring, he began to canter (not my idea). My reins were loose and I couldn’t stop him. He stumbled a bit, and off I went into the dirt. I ended up with nothing worse than a stiff neck, but I was afraid to ride him again. Read the rest of this entry
Sign up for the eZine
As a 25-year veteran of marketing professional services, Barbara Breckenfeld is a strategist and a storyteller. She helps helps businesses grow as a consultant, marketing coach, and seminar leader.
