I’m glad you’re here. You’re thinking about marketing . . . I have a few questions.
You love what you do, but you don’t love marketing. Or, you know you need ongoing, proactive marketing to have a healthy business, but you need coaching to make marketing work for you and get your marketing on track.
I am Barbara Breckenfeld, owner of Blue Horse Marketing. Since 2000 I have developed engaging, targeted marketing content for more than 100 businesses ranging from multi-national corporations and 300+ person professional service companies to one and two person firms. My clients have grown and achieved recognition through the consistent telling and promotion of their business stories.
Great content helps small businesses act big and grow bigger with smart marketing practices. If you’re an entrepreneur or solo business owner wanting to grow your businesses with proactive and sustainable marketing, you’ve come to the right place.
I’m a writer and editor with a background in design. As a marketing communications expert, I develop business stories using everyday language that align with your corporate messaging and speak to your intended audience. Blue Horse Marketing works with select clients on:
Website design & content development, including project management for creating websites;
Social media strategy and implementation, including blogging and other content development;
Marketing coaching to help clients set priorities, offer sound marketing advice scaled for a small or solo business, and provide accountability during implementation;
Client surveys, aka market research, conduct brief phone interviews to ask clients’ clients questions about their working relationship, and write up the summary.
As a marketing consultant, I do the project. You access my creativity, expertise, and ways of solving problems. See work samples.
As a marketing coach, I help you focus your marketing with guidance, information, and accountability to help you get it done. Learn about marketing coaching.
Each client and project is unique. An engagement typically begins with a conversation about your goals and desired outcomes, an assessment of your current marketing, and recommendations about how to proceed. In the process of developing a quote, we’ll establish the scope and timing of the effort. Each project is developed to fit your business just right.
With a passion for helping businesses to succeed, I help clients plot strategies and tell stories that win the trust and business of their ideal clients. By helping my clients tell their stories in compelling ways, they truly stand out from the herd.